HISTORY OF THE SUMATHI TELE AWARD
Incorporating video into films was an important event, transpired at the 39th International film Festival in Germany in 1993, with miss Angela Hardt as Festival Director.
The decision to permit video performances was necessitated by the procurement between the film and video media, the influence of cinema on the video medium and finally the impact of video on the order films. Artist to- day are specialists in both techniques the television is quite a matured industry and the Director of the “International short Festival” wanted the video also to follow suit.
In Sri Lanka the Television is a dominating factor and competes successfully, with all other electronic media, impacting Entertainment, Education and Enrichment. Television has emerged superb in another Arts. Its progress in the island has proved unique and its growth formidable, with round the clock service.
The television media has a sweeping effect or society and the younger generation in particular to geeing the epithet that it is the third parent, slim income, derived from films has also contributed the size of television industry. Sumathi group of Companies have boldly come forward and organized television festivals, acknowledging its significance and outstanding attainments. Their efforts should win the right applause of an and the leadership of Mrs. Milina Sumathipala in her role to solicit assistance of all artists- technicians and critics to prove such festivals a success and an inspiration to all, should be truly recognised